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How do I use it? All you need to do is upload some (ideally well-lit) photos. Despite having added “super-likes” and paid-for profile consultancy, the app has become known for one simple reason: hooking up. By 2015, however, Tinder had moved far beyond the campus and was registering a billion swipes on the app every day (left for “no”, right for “yes”), with users spending an average of 90 minutes a day scanning through their geographically defined options. What is it? The most popular and enduring of the first wave of dating apps, Tinder was founded in 2013 as a way to help US students meet each other in other words, a social network for friendship as well as dating. Photograph: SOPA Images/LightRocket via Getty Images